Over the last few years, the demand for copywriters has dramatically increased, and that is all because of the increasing popularity of digital marketing.
The problem is that despite the increasing demand, it has become harder for people to find copywriting jobs. This is because a few big corporations have taken over the business, making it much harder for smaller creators to make a name in the industry.
However, there is no need to worry because this problem can be easily solved by showing your unique work to potential clients through your copywriter portfolio.
In this article, we will show you the best copywriters’ websites, how to create a portfolio, and the top sites to create amazing portfolios.
- 9 Best Copywriting Portfolio Sites
- How To Create A Portfolio Using Google Drive (For Beginners)
- How To Create a Portfolio Using Portfolio Builders (For Professionals)
What Is A Copywriting Portfolio?
A copywriting portfolio is a portfolio that contains a collection of all your copyrwriting-related work. It’s a great way to showcase your talents to potential clients and hiring managers. They can be used to share samples and basically serve as a testament to your skills.
A copywriting portfolio can be presented in many forms, on paper, on a written document, on a website etc.
In this article we’ll be focusing on website portfolios for copywriters.
9 Great Copywriting Portfolio Examples
It can be a little hard to find copywriter portfolio websites that are both well-developed and creative, which is why we have collected the best copywriters’ websites so that you can have a better idea of what a successful portfolio looks like.
1. Evan Benner
At first glance, this copywriting portfolio may not seem like a lot, in fact, it might not even make sense to some, but it is one of the best examples of a good copywriter portfolio website on the market.
There are several components to the website; initially, the thing that stands out the most is the boxes that seem irrelevant at first. It takes a while to realize that these are all the different projects the writer has worked on, and because of how much variety there is, clients naturally feel the competence of the writer.
You can learn about the writer himself and read the long-form articles so that you can truly check the composition of his work.
There is also an option that makes it easy for potential clients to contact him. The white background helps counteract the different colors and pictures in all the different projects, making it look very functional and to the point.
2. Benji Shaw
While the last copywriting portfolio was more practical, this portfolio is modern yet striking. The bold color stands out against the black background and instantly captures the attention of potential clients.
The small animations that are present in some of the featured projects are also an amazing touch since it adds an extra oomph to the projects.
Do you know many copywriters make use of artificial intelligence to help them generate their texts? Check out some AI writing software tools you can use right now.
The portfolio has a well-developed user interface which makes it very easy to navigate. It is this accessibility that encourages clients to instantly hire a copywriter.
3. Zina Rose
This copywriting portfolio is proof that simple doesn’t mean bad. The portfolio is to the point, which is great because some clients are going through hundreds of portfolios, and the chances are they won’t be able to thoroughly read all the samples you have provided.
The chances of you getting the job might even decrease if the client finds it difficult to navigate the portfolio and find projects that are relevant to them. So, if you feel like you are competing with a lot of other portfolios, it is best that you keep it simple and to the point.
4. Dayarne Smith
Clean, sleek, and professional, this portfolio is incredibly striking not only because of its content but also because of how well it is presented and organized. Each project the copywriter has completed is neatly organized.
The graphics that accompany the projects are a good contrast to the white background. The clean design paired with detailed information about the projects makes the portfolio ideal for copywriters.
5. Josh Kanter
Josh Kanter seems to be following the less is more philosophy when it comes to his portfolio. There are quite a few of his works on display in his portfolio, but the portfolio never seems too cluttered because of how well organized all the projects are.
Everything is easy to access, and that is all thanks to the simple yet efficient user interface. The great thing about the website is that the clients never feel overwhelmed when navigating this portfolio.
6. Kim Hobson
Kim Hobson’s portfolio is definitely one of the best copywriting websites that are available online. Even at first glance, the website itself seems exceptional, and the construction of the portfolio is so good that it is almost awe-inspiring.
However, the best thing about the website isn’t the layout but rather how things are presented. The beige background works wonders with the almost muted colors of the project pictures and makes them stand out.
The portfolio also details who hired the copywriter and for what jobs so potential clients can easily check out the works they are interested in exploring.
7. Danielle Wallace
This copywriter portfolio example is definitely different from the rest on the list because instead of using bright colors and pictures to capture the client’s attention, the copywriter has chosen to use muted colors that add an ethereal touch to the website.
The most striking thing about the portfolio is that there are no actual works presented on the copywriting website.
There is a link that takes you to a google drive link that holds all the portfolio material.
Instead of the bulky blocks of text, the portfolio itself is filled with client testimonials that vouch for the copywriter and their work.
8. Gari Cruze
This copywriter website is unique because it uses funky graphics and an interesting layout to capture potential employers and clients. The unconventional use of colors makes the portfolio seem almost eclectic, which is perfect if you are focusing on introducing diversity to your portfolio.
The majority of the website is just pictures that lead you to different web pages so clients don’t feel overwhelmed and can take their time exploring projects in detail.
9. Jennifer Cheek
If you want a portfolio that gives a lot of information at first glance, then Jennifer Creek’s portfolio should be your inspiration. While the website isn’t as sophisticated as others portfolios, it is to the point, immersive, and easy to explore.
The portfolio can be recreated without having to put a lot of thought and effort into the layout and color scheme.
How To Create A Copywriting Portfolio? [For Beginners]
Copywriters’ websites are all about individuality and accessibility, so you can easily customize them according to your preference. Now that you have experienced a few of the best copywriters’ websites, it is time to design your own portfolio.
Step 1: Create Your Portfolio on Google Drive
At the beginning of your copywriting career, it may be hard for you to invest in website-based portfolios, so you can simply start a portfolio on Google Drive.
Create a main folder and add sub-folders that all focus on different niches. This can help the client locate specified information instead of having to search blindly.
Step 2: Add And Organize Your Documents
Number your assets in the order you want them to be read and then specify which kind of document it is, for example, a sales page or a contact page. If you have a lot of material in one singular asset, it is a good idea to add a table of contents on the first page.
Step 3: Personalize Your Portfolio
Copywriting is a very dense industry which is why you always want your work to stand out. Add an executive summary, which is basically a highlight of your portfolio, so clients or potential employers have a better understanding of what they are viewing.
Step 4: Update Sharing Access
If you are going to be using Google Drive for your portfolio, you need to be consistent with updating sharing access. There is a high chance that your dream clients won’t have the time to email you back asking for access, and you might miss out on some really good job opportunities.
5 Best Sites For Creating A Professional Copywriting Portfolio
If you want to create a more compelling portfolio that helps you retain a sense of individuality, then there are quite a few websites that can help you achieve that. Here are some of the best copywriting portfolio sites on the market.
If you want a reviewed and ranked list of portfolio builders, then check our article on The 14 Best Portfolio Website Builders in 2022
1. Squarespace
We have all heard of Squarespace because of its superior software and professional templates that help attract more clients by showing off your work.
Because Squarespace is such a big platform, you can find all kinds of modern and aesthetically pleasing layouts and color options and create a one-of-a-kind portfolio!
Related article: Best Portfolio Templates for Squarespace.
2. WordPress
WordPress is an exceptional website that lets you create imaginative, funky, and contemporary-looking websites and portfolios.
WordPress provides you with all the building blocks you need in order to create the portfolio, so you can complete the process without a designer.
If you want to use a WordPress theme, you have to check this list of the best WordPress themes for writers.
3. Pressfolios
If you are looking for a fast and easy way to gather, organize, and present your portfolio, then Pressfolios is the best copywriting site for you!
It simplifies the process by taking out the unnecessary elements and leaving your portfolio simple yet professional.
4. Weebly
Weebly provides a lot of flexibility when it comes to creating portfolios.
It helps you showcase your unique work with fresh and fully customizable themes.
The best part about Weebly, however, is that the basic use of the website is absolutely free, so you don’t have to pay a dime to create simple portfolios!
5. Wix
Wix makes website or portfolio building easy with its industry-leading drag-and-drop website builder.
It doesn’t require you to have any website development experience but still lets you build strikingly up-to-date and trendy websites. It is also very flexible and offers complete customization of templates, features, and even apps for your website!
Conclusion: Create an Impactful Portfolio
A good portfolio is not only able to capture the true essence of your work, but they are also easy to navigate, well-organized, and show the copywriter’s unique personality and writing style.
Now that you have witnessed 9 copywriting portfolios that exhibit these characteristics, you can take inspiration from them and get right into creating your very own!
Any of these 5 websites can help you create stunning portfolios that will leave the clients impressed. Just remember to create portfolios that are accessible and user-friendly, and don’t shy away from embracing your individuality!
